However, if a property has a beautiful city view in the evening that increases buyer interest, hosting an evening open house and marketing the city lights can get more people in the door and get you more real estate leads. Most open houses are offered during the day to maximize natural light. Instead, have open houses on weekday evenings to capture additional opportunities.Įvening city views (Source: Haute Residence)
For example, family-friendly neighborhoods may have homeowners occupied with family events and obligations, making it difficult for them to attend on the weekend. Although weekends are popular days for agents to host open houses, depending on the property and area, it may not always be the best day for that specific property. Timing is everything when it comes to showcasing property at an open house event. These are 14 real estate open house ideas to help you generate interest and leads for your properties: 1. Excellent open house ideas, like having food, social media advertisements, and virtual tours, help your property stand out, increase property interest, and acquire contact information from prospective buyers and future sellers.
Staying ahead of new, unique open house ideas and trends maximizes your time and effort and brings more qualified leads into your sphere. Open houses have been a staple of the real estate industry for decades to increase lead generation and business opportunities, but they have changed over time.
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